Search Engine Optimization (SEO) allows search engines such as Google, Bing, and Yahoo to find and deliver your website easily. Google will place your business ahead of others if your website has more relevant keywords, structure, and a faster load speed (just to name a few). SEO is one of the most important aspects of digital marketing and through detailed work, you can maximize the number of times you appear in organic searches through various strategies. It can be difficult to check every task off the list, or even know here to start. Symphysis can help ease the process by training your team or by auditing your web presence and making the appropriate fixes.
Optimize for Speed
Reduce your load time by resizing images to the exact size you need and removing leftover template coding from your existing website. Even if your web page only contains thumbnails-size photos, the web page must load the entire file you originally uploaded. That’s a lot of extra coding to slow down your site!
Under The Hood
Take a look under the hood of your website by implementing analytics. See every conversion and evaluate drop off rates. See where viewers enter and leave your site and locate pain points where customers are dropping off before a sale. Correcting these obstacles can dramatically increase your conversions.
If your business doesn't appear in multiple places across the internet, search engines have a difficult time determining if you're real. The more listing channels your business appears on, the more trustworthy your business appears. Search engines want to provide fast, verifiable information to its users, not Spam Smith who created a fake website to steal from unsuspecting grandmas.
Speak the Language
Keywords are the most important aspect of your website. Your website needs to say what you do using the words users are actually using to find you or your competitors. Through comprehensive keyword research, we'll help you discover and utilize the most profitable keywords for your business to ensure you’re attracting the right customers.
Create a cohesive network of links to and from your website to increase your visibility to crawlers. Get other people talking about you online and link to others in your field. Think of links as a roadmap for search engines where you want as many street signs as you can pointing back at your website.
Contact and schedule a Consultation.
Symphysis Marketing Solutions is based in Seattle & Bellevue, WA, but we offer consulting services worldwide for digital & traditional marketing strategies and tactics. Our marketing consultant team is available for digital conferences and training sessions for entrepreneurs, small businesses, and enterprise companies.