Enterprise marketing, advertising, and scaling strategies.

Some of the common mistakes that were mentioned by investors during a pitch deconstruction conference I attended, hosted by The Seattle Angel Conference.

What The Hell Is SSL - And Why Should I Care? SSL (or, more accurately, TLS, but more on that in a bit!) is a very important tool in the world of internet security. Even if you’re not aware of what SSL is or its influence on your browsing habits, you have no doubt noticed […]

Email marketing may seem archaic, but it's still an invaluable technique to retain customers and increase your return on investment.

Search Engine Optimization is one of the most important marketing strategy for businesses. As such, Keyword optimization still stands as an integral ranking factor of SEO. This article walks you through the basics of keyword optimization as well as the best and most effective types of keyword optimization to increase search rankings. Content: What is […]

Market segmentation is one of the initial marketing strategies that ensure a smooth and actionable flow of marketing decisions in your business. This article guides you through the basics of market segmentation as well as provides tips and strategies for its successful implementation. Contents: What is Market Segmentation (with examples of marketing segmentation)? The importance […]

Search Engine Optimization (SEO) is one of the most crucial online marketing strategies in 2019. However it can be a really hectic and challenging process without proper preparations. Below is our top picked SEO checklist for launching a successful website in 2019. Contents: The Importance of Search Engine Optimization in 2019 Simple yet effective 10 […]

We have written about various marketing strategies and tools in our previous articles, however there are certain distinctions when it comes to marketing for small businesses. These may be budgeting limits, limited area of operations, and difference in targeting and potential market. This article specifically guides you through marketing strategies and techniques for small businesses. […]

Marketing is an ever-changing and tedious process, however it is impossible for a business to gain Goodwill and Brand Recognition without proper marketing. Marketing is essential for gaining a competitive advantage. Planning and running targeted campaigns stick with the customer and drive them towards your brand. This article provides a beginner’s guide for creating and […]

A lot of research and evaluation work goes into running a successful marketing campaign. From targeting to keeping up with the industry’s trends, it is necessary to do proper research before launching a campaign. There are certain tools and methods to help with that. We have presented our top picks for best marketing tools in […]

We have talked about Search Engine Optimization in our previous blogs, but SEO is simply a part of the bigger Search Engine Marketing (SEM), which includes direct paid methods to increase search ranking. This article goes through the various components of Search Engine Marketing and also differentiates it with Search Engine Optimization. Contents: What is […]

Online discoverability is one of the most important marketing requirements in 2020. Not only does it help build goodwill of the firm, but maintaining an online presence has become a survival necessity for any business in 2020. Search Engine Optimization is one of the most popular marketing strategies for generating organic audience for your online […]

Formulation of a strong and successful marketing plan is of utmost importance for any marketing campaign to be a success. Marketing mix is a tool used to formulate such strategies that yield all-round, long term results. Contents Marketing Mix: Definition and Importance Marketing Mix is a guide which can be used to form successful marketing […]

Contents What is a market? Monopoly Monopolistic Competition Oligopoly Theoretical Market Form: Perfect Competition One of the more important elements to building a company is to know which of the 4 types of market structure you're looking to build. Alongside your Industry Analysis, identifying your market structure can help you better understand the basics of […]

Marketing these days is heavily reliant on social media, networking, and the internet. One of its popular aspects is Search Engine Optimization, which is governed by its own tactics and strategies. One of the most important aspects of SEO is Link Building. For a more details on SEO, visit our Search Engine Optimization article. What […]

Competitor Analysis is the process of finding out who your industrial competitors are, evaluating their working and policies, and comparing them with yours so as to gain a strategical advantage. In a world of ever-growing cut-throat competition, analyzing competitors and their strategies is very important to gain a competitive advantage. What is competitor analysis? The […]

Business Planning is the most important factor to consider for launching a successful startup business. Industry Analysis is that part of business planning which deals in determining which sectors of the market (industries) you will be dealing in. This brief article explains the basics of Industry Planning with a beginner’s in-depth approach. What is Industry […]

Identifying and carefully implementing your targeted marketing strategy is one of the most important success factors for any business. This article takes a brief look at the concept of Targeted Marketing, describes the targeted marketing process, and provides tips on finding your ideal market. Contents What is Targeted Marketing? The Targeted Marketing Process: STP (Segmentation, […]

Contents: Definition and Importance of Advertisement The Three Major Advertisement Media How to Target your Ideal Market. Conclusion Footnotes Definition and Importance of Advertisement Advertisement is a part of the promotion mix(1), along with variables such as PR or Personal Selling (Door-to-door selling), which aims at informing customers and inducing potential customers to purchase a […]

When every market form seems to have taken a cut-throat form of competition, marketing for a startup is more hectic and trickier than ever. This brief article outlines the importance of startup marketing, as well as tips on how to start a successful marketing plan. The following queries are tackled in this article. The importance […]

In a society where markets are driven primarily by customer convenience and online discoverability, Search Engine Optimization (SEO) is an important brick in building a successful brand and driving traffic to your website. This brief article from our "Marketing How To" series takes a beginner’s in-depth look at the basics of SEO and tips on […]