Small Business Branding

Change or update the look and feel of an established brand to appeal to target customers.

Small Business Branding Services

A brand is more than just a logo or a name. A brand is the "look, feel, and do" of a company and it encapsulates everything from colors and logos and art inside a business to the carefully chosen words used to respond to social media comments. That's why we call it the lifeblood of a company and why Symphysis specializes in successful branding strategies.

Why is a branding strategy important?

Branding strategies lay out exactly what goals a company is trying to achieve to attract the right customers through its visual ads, website, videos, product packaging, communications, and more. Branding can make or break good ideas.

Update the look of a brand

Symphysis can reinvigorate the look of a brand without excluding the aesthetic core. Redesign logos, websites, and ads that continue to conjure the classic elements of your existing brand.

Update the feel of a brand

Build a strategy around the values and perceptions of a brand. Evoke the right brand experience for your target audience.

Update the do of a brand

Ensure all actions of the company match the desired values and perceptions. It is important for businesses of all sizes to appeal to a modern audience.

Small business restaurant with branding & logos

Branding Process

The right brand can make all the difference, sometimes there are many competitors in a marketplace with one brand dominating the scene. Build a brand that lasts.

Market Research

Find the consumers who matter most to the brand and research their wants, needs, and interests to cater branding to the audience.

Buyer Persona

A buyer persona guides every aspect of the way a business interacts with the public, additionally it helps guide the content, look & feel as well as the voice and tone of the company. Buyer personas can include early adopters, target buyers, gatekeeper personas, and cheerleaders.

Brand Guidelines

Brand guidelines determine how a brand can and cannot be used. It also serves as a guide for future employees or outsourced designers to always follow brand guidelines.

Brand Style Guide

A style guide outlines the look and feel of the brand for use by internal employees or outside sources.

Logo Development

Logos can make or break advertising efforts. Choosing a great logo that captures your brand and appeal to a target audience is key.

Brand Photography

Brand photography is a complete set of professional images that encompass a brand and fits the visual identity of the brand. This can include headshots of employees or management, photos of products, processes, buildings, or other things that are unique to a business.

Stylescapes

Create photo collages of projects to get a better idea of design direction before diving in.

Print media, Print advertising, brochures, business cards, custom pens, company swag

Get in Touch

Contact Us

Send a message or call a consultant to find out more about our marketing and business development services. We usually respond within 24 hours for serious inquiries.

Contact Information

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Looking for start-up or enterprise solutions?

Symphysis offers services tailored to the size and needs of each business. Check out our start-up or enterprise marketing services to learn more.

Start-ups Enterprise

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