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Navigating the digital seas when your website is down can be daunting, and when a major update like WordPress 6.4 sends a shockwave through your online presence, it's akin to hitting an unseen iceberg. Businesses big and small have felt the sting of downtime. For instance, a survey by Wirehive found that 68% of consumers had a negative impression of a brand whose site was down when they tried to access it, and 57% said they would not buy from a brand that experienced excessive downtime​​. (Link)

For small businesses, the impact is even more profound as their online presence is often their primary storefront. The ripples of a site crash can lead to diminished search engine rankings, a tarnished brand reputation, and most critically, lost profits. With Statista estimating that e-commerce revenues in the UK will total significant figures over the next five years, even a minuscule downtime of 0.1% could translate into substantial revenue loss​​. (Link)

When your digital lifeline feels more like a tightrope, it's time to call in the experts. Symphysis Marketing Solutions stands ready to deploy their web wizards who can diagnose and treat your site's ailments, ensuring minimal downtime and optimal performance. Don’t let a website wobble turn into a full-fledged fall; reach out to Symphysis at 425-390-4738 or Contact Us Here and let us anchor you firmly back online, swiftly and securely. Remember, in the digital world, the right help is just a click or a call away.

Search Engine Optimization is one of the most important marketing strategy for businesses. As such, Keyword optimization still stands as an integral ranking factor of SEO. This article walks you through the basics of keyword optimization as well as the best and most effective types of keyword optimization to increase search rankings.

Content:

  1. What is Keyword Optimization?
  2. Importance of Keywords in SEO
  3. Best Tools for keyword optimization
  4. Best tips and strategies for Keyword Optimization
  5. Conclusion

What is Keyword Optimization?

Keyword Optimization can be described as the process of researching, structuring, analyzing, and implementing the best and most relevant keywords to your website to increase its search rankings. Keyword Optimization helps search engines decide if your website content is relevant to a search query. Search engines reference the usage of the specific keywords searched for against the content on your website and others like yours to determine each website's position on the search engine results.

The process starts with keyword targeting. This is the practice under which you research what keywords are used most frequently by your target customer base to search for relevant products/services or content that your website is offering. Afterwards, comes the on-page SEO step of writing valuable content rich with keywords. These keywords should be relevant to what your customers are actually searching and should be kept to a reasonable level. Spamming keywords is frowned upon by search engines and may reduce the visibility of your website. For example ‘Marketing firm in Seattle’ carries the following keywords relevant-

Keyword Volume CPC
marketing agencies 5,700 $6.18
marketing companies near me 4,400 $8.97
dna seattle 590 $0.29
social media marketing seattle 70 $8.18
seattle design agency list 20 $0.00
pop marketing seattle 10 $0.00
marketing services seattle 0 $0.00
marketing agencies in washington 0 $0.00

(Source: Keywords Everywhere extension for Chrome)

You should focus on using these and other relevant keywords for searches related to ‘Marketing firm in Seattle’.

Importance of Keyword Optimization in SEO

Keywords optimization helps boost your organic traffic and search ranking. SEO is one of the greatest marketing tools of the digital marketing age. It not only it helps you connect with more potential customers, it also provides a great database for information on potential customer base. Through research. you can analyze the behaviors and lifestyle preferences of your customers to modify your market campaigns and boost goodwill for your website.

Best Tools for Keyword Optimization

Answer the Public.

Answer the Public used for generating questions people are asking for blog writing
SEO by way of blogs and articles, answer the public allows you to find out what people are looking for so you can answer their questions

Answer the Public is a great tool for commercial blogging and generating traffic towards your blog via keyword optimization. It is especially helpful for keywords optimization for smaller businesses which require ultra-specific keywords to rank in search engine results. When you search a topic, Answer the Public will generate a list of the most popular searches related to that subject, sorted by rankings. It's a great tool for blog keyword optimization and for finding blog topics. The platform allows only a limited number of free searches a day, so make each free search count.

Keywords Everywhere

Keywords Everywhere is an efficient keyword analysis and management tool which can be used as an extension for Chrome and Firefox browsers. Keywords Everywhere shows valuable data for your search query and related queries that may result in more keywords. This add-on provides search volume, CPC (cost per click), & competition for every keyword in the search box. It also shows what keywords your most popular competitors are using. Keywords Everywhere is also helpful for paid Search Engine Marketing campaigns and works alongside Google Keyword Planner to provide valuable data for your campaign targeting.

Google Analytics

Analytics for SEO Marketing Help In Bellevue Washington
SEO Marketing Requires Analytics tracking like Google Analytics

Google Analytics offers you the power to monitor every kind of traffic you can imagine on your website. It also offers feedback on which keywords visitors use to reach your web pages, which makes it an essential tool for traffic monitoring and content optimization.

XML sitemaps

XML site maps (with a robots.txt file) allows and guides search engine crawlers to crawl and index all the pages of a website sufficiently, involving sorting by keywords as well. Hence XML sitemaps help improve search rankings by enhancing the rankings of a website in a search result.

SERP robot

SERP robot

SERP robot connects directly to your website’s rankings. You can check your website’s rankings for up to five different keywords to see where your website stands. Not only that, but it allows you to check and compare with other websites’ rankings as well, making it an effective tool for competitor analysis.

Best Tips for Keyword Optimization

Focus on ultra-specific keywords for small businesses

Make sure to optimize title tags, images, and tags.

Focus on developing a user friendly site structure.

Decrease bounce rate by creating an organized list of keywords to improve landing page relevance.

Audit your keywords with mobile users in mind.

Conclusion

Google claims to have hundreds of factors when it comes to ranking. However the above listed SEO strategies and tools have proven to be repeatedly effective. It is important to stay dynamic and optimize your content as fresher ranking factors are introduced. Search Engine Optimization can be a tricky concept to understand and even trickier to tackle. However, with expert guidance it can be used to the best of your interests.

We Can help!

Symphysis maximizes the number of times you appear in organic search queries. Our SEO team begins by reducing loading time, improving image quality, removing leftover template code, implementing analytics, all while improving keyword ranking. For more information and a free initial consultation, call or text @ +1 (425) 390-4738.

Search Engine Optimization (SEO) is one of the most crucial online marketing strategies in 2019. However it can be a really hectic and challenging process without proper preparations. Below is our top picked SEO checklist for launching a successful website in 2019.

Contents:

  1. The Importance of Search Engine Optimization in 2019
  2. Simple yet effective 10 point SEO checklist for launching a website in 2019
  3. Conclusion

The Importance of Search Engine Optimization

The importance of SEO can be determined in terms of discoverability and Goodwill. Given the cut-throat competition these days, it has become a necessity to stay current in every aspect of business to increase your brand’s goodwill and gain a competitive advantage over other businesses in the industry. It is very effective when it comes to boosting your organic revenue since it drives more potential customers towards your brands via search results.

Check out our detailed article on basics of Search Engine Optimization for more on SEO or best free and paid SEO tools  for a list of tools and services to help boost SEO ranking after launching your site.

10 point SEO checklist for launching a website in 2020

1. Install Google Search Console and Google Analytics on your website to track performance.

Google Search Console Webmaster Tools for Search Engine Optimization
Google Search Console Webmaster Tools for Search Engine Optimization

Google Search Console (formerly Google Webmaster tools) allows users to check indexing status and optimize visibility of their websites. It measures your site’s search and ranking performance and suggests methods to improve these metrics.

Google Analytics is Google’s free reporting marketing tool that monitors and reports in-depth data about the traffic on your website. It measures things like age, gender, interest, device and location of your audience. It also provides reports on bounce rate (the rate that measures the percentage of people leaving your website after visiting one page) and suggests ways to address the issues leading potential customers to leave the site.

2. Make sure to polish your landing pages.

Landing page optimization

Landing pages are the pages that show up on Google’s search results when someone conducts a search. A landing page is the first page a user visits on your site, so it needs to lead the user toward your desired page or action.

In the previous point I talked about bounce rate. Google lists it as one of the most important ranking factors, among other things. It is very important to have an interactive and user-friendly UI (User Interface) to keep users your website for a longer period of time. It's also important to link your pages to create a web of connections that lead your users throughout your website to increase the time on site.

3. Reduce Load Time

Faster loading time

Perhaps the biggest factor when it comes to bounce rate is loading time. Studies have shown that people do not wait more than 10 seconds for a web page to load before leaving a website. Moreover, data released by Google shows that 53% of mobile users leave the site if it takes more than 3 seconds to load. Therefore, it is important to reduce loading time by methods such as image optimization, removal of leftover code, cutting down on external scripts, making use of caching systems, etc.

4. Optimize loading time and landing pages for mobile devices

Web page load time affects search engine rank position (SERP)

Approximately 60% of all Google searches are conducted on mobile devices. Google also claims to place mobile compatibility as one of the major SEO ranking factors. The length of time users wait for a page to load is reduced on mobile devices compared to computers, hence it is necessary for a website to be compatible for mobile devices and maintain an attractive mobile interface.

In response to the growing numbers of users searching on mobile devices, Google recently announced that new websites will be indexed primarily through their mobile version. Over time, Google will be migrating most websites to mobile-first indexing. This means reducing the load time and optimizing for mobile will be that much more important.

5. Follow the proper keyword research and target highly specific searches

Keywords research

Every search consists of keywords that (hopefully) link the user to relevant information. For new websites it is advised to focus on more specific keyword strings (also called long tail keywords). These are the strings of words that direct users who are looking for something very specific to your website. This ensures improved targeting and is cost efficient.

For example, an article about your product could include terms like "Where to buy..." or "...in Seattle" to rank higher in searches using those specific keywords.

Check out our list of best free and paid SEO tools to learn how and where to conduct keyword research.

6. Link to relevant internal and external webpages in your content.

Link Building Strategies

Backlinking is still one of the most important ranking factors in 2019. Adding relevant links to your own and other websites not only makes it easier for crawlers to discover your site, but it also boosts the credibility of your website.

7. Focus on On-Page Optimization

SEO On page optimization strategies and tips

On page optimization includes factors such optimization of title tag, meta description, image optimization, URL optimization, keyword optimization, and Backlinking.

8. Focus on local ranking factors for small and medium businesses.

targeting

For a website interested primarily in local targeting, local targeting factors such as long-tail SEO, local link-building, Google reviews, locality based bounce rate, etc. should be given priority.

Neilsen MyBestSegments is a brilliant and creative tool for medium and small scale enterprises. You can analyze a local area’s consumption habits and demographic details, along with shift in consumption habits and trends as well. It is good for launching a targeted marketing campaign locally. It can also be helpful for competitor analysis to a great extent.

Nielsen MyBestSegments

9. Add a robots.txt file to your website and maintain a XML sitemap

Robots.txt file is how Google crawler finds and lists a site. It tells crawlers what to list and what not to list. Google ranks web pages and not just websites. XML sitemap becomes relevant here because it is essentially a directory of all the pages on a site. It makes it much easier for crawlers to find out your website and rank your pages accordingly.

10. Produce relevant and quality content.

Relevant content

Now that you have managed achieved a click to your landing page, the next important step is to keep the user there to improve your bounce rate. Even if the user doesn't make a purchase, their time on page is valuable and could result in higher search engine ranking.

To keep a user on your page you must offer them superior value via your blogs, offers, etc. A user isn't going to stay on a page for very long if it isn't offering something of value.

Especially if you are blogging and/or producing content, it is necessary that the keywords that lead to your site are relevant to the actual search queries of your audience and are not simply a case of keyword stuffing. In any case, Black Hat SEO is not recommended since Google is vigilant about SEO tactics that try to cheat the system and will penalize your site if need be.

Conclusion

Google claims to have hundreds of factors when it comes to ranking. However the above listed SEO strategies and tools have proven to be repeatedly effective. It is important to stay dynamic and optimize your content as fresher ranking factors are introduced.

Search Engine Optimization is a lengthy process that never really ends. However with expert guidance it can be used to the best of your interests.

We Can help!

Symphysis maximizes the number of times you appear in organic search queries. Our SEO team begins by reducing loading time, improving image quality, removing leftover template code, implementing analytics, all while improving keyword ranking. For more information and a free initial consultation, call or text @ +1 (425) 390-4738.

We have talked about Search Engine Optimization in our previous blogs, but SEO is simply a part of the bigger Search Engine Marketing (SEM), which includes direct paid methods to increase search ranking. This article goes through the various components of Search Engine Marketing and also differentiates it with Search Engine Optimization.

Contents:

  1. What is Search Engine Marketing?
  2. Difference between Search Engine Marketing and Search Engine Optimization (SEO vs SEM).
  3. Tips for an optimal Search Engine Marketing plan.
  4. Conclusion
  5. Footnotes

What is Search Engine Marketing?

Important aspects of Search engine marketing

In our previous blogs we have covered the basics of Search Engine Optimization and various SEO tools to help increase your Search Engine Result Page (SERP) ranking. However, SEO stands merely as a part of the greater Search Engine Marketing.

Search Engine Marketing aims to increase your search engine ranking by organic and paid methods. This is in hopes of increasing traffic to a specific website or web page, depending on the search result and/or the parts of the website advertised on the search engine.

Pay Per Click (PPC) is the most popular method of Search Engine Marketing. Under this, search engine marketing tactics like Google Ads target specific pre-selected search queries. For example, if you search ‘ipad’ on Google, the top results often have an ‘Ad’ tag along them. Those are websites targeting the search ‘ipad’ from Google Ads(1). Now, under PPC method, a part of the advertiser’s budget will be cut every time the link advertised is clicked, corresponding to that particular search query.

Difference between Search Engine Marketing and Search Engine Optimization (SEO vs SEM).

SEO vs SEM example

While SEO aims at increasing organic traffic by unpaid or indirectly paid methods and strategies (such as SEO tools(2)), Search Engine Marketing is mainly about researching, budgeting, and managing Search Ad campaigns which aims at driving paid traffic to your website. This difference between the nature of traffic (organic vs paid) stands as the main point of differentiation between the two. Some other differences are:

Tips for an successful Search Engine Marketing plan.

Search Engine Marketing campaigns require a comprehensive, well-researched, budgeted, and formulated plan to be successful and generate adequate traffic. Here are some of our tips for an optimal SEM campaign:

Conclusion

Search Engine Marketing strategies are of great importance since maintaining a dynamic online presence has become a competitive necessity these days. With such high competition, it can be really challenging to work through. However with proper planning, strategies, and guidance it can surely be achieved.

We Can help!

Search Engine Optimization and Marketing can be a tricky concept to understand and even trickier to tackle. Symphysis maximizes the number of times you appear in organic search queries. Our SEO team begins by reducing loading time, improving image quality, removing leftover template code, implementing analytics, all while improving keyword ranking. For more information and a free initial consultation, call or text @ +1 (425) 390-4738.

Footnotes

  1. Google Ads (formerly Google Adwords) is Google’s advertisement system under which one can post clickable ads corresponding to certain key words. To go to Google Ads click here.
  2. SEO tools help improve search rankings by offering various strategies and services to work on various ranking factors. To learn more about SEO click here.
  3. Ranking factors determine which webpage will be shown first based on a search, these include backlinking, Keyword stuffing, loading time, etc.
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Symphysis Marketing Solutions, LLC 
A business development firm focused on growth strategies, branding strategies, and data-driven marketing for enterprise businesses, start-ups, and small businesses.
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