We have talked about Search Engine Optimization in our previous blogs, but SEO is simply a part of the bigger Search Engine Marketing (SEM), which includes direct paid methods to increase search ranking. This article goes through the various components of Search Engine Marketing and also differentiates it with Search Engine Optimization.
What is Search Engine Marketing?
In our previous blogs we have covered the basics of Search Engine Optimization and various SEO tools to help increase your Search Engine Result Page (SERP) ranking. However, SEO stands merely as a part of the greater Search Engine Marketing.
Search Engine Marketing aims to increase your search engine ranking by organic and paid methods. This is in hopes of increasing traffic to a specific website or web page, depending on the search result and/or the parts of the website advertised on the search engine.
Pay Per Click (PPC) is the most popular method of Search Engine Marketing. Under this, search engine marketing tactics like Google Ads target specific pre-selected search queries. For example, if you search ‘ipad’ on Google, the top results often have an ‘Ad’ tag along them. Those are websites targeting the search ‘ipad’ from Google Ads(1). Now, under PPC method, a part of the advertiser’s budget will be cut every time the link advertised is clicked, corresponding to that particular search query.
Difference between Search Engine Marketing and Search Engine Optimization (SEO vs SEM).
While SEO aims at increasing organic traffic by unpaid or indirectly paid methods and strategies (such as SEO tools(2)), Search Engine Marketing is mainly about researching, budgeting, and managing Search Ad campaigns which aims at driving paid traffic to your website. This difference between the nature of traffic (organic vs paid) stands as the main point of differentiation between the two. Some other differences are:
Tips for an successful Search Engine Marketing plan.
Search Engine Marketing campaigns require a comprehensive, well-researched, budgeted, and formulated plan to be successful and generate adequate traffic. Here are some of our tips for an optimal SEM campaign:
Search Engine Marketing strategies are of great importance since maintaining a dynamic online presence has become a competitive necessity these days. With such high competition, it can be really challenging to work through. However with proper planning, strategies, and guidance it can surely be achieved.
We Can help!
Search Engine Optimization and Marketing can be a tricky concept to understand and even trickier to tackle. Symphysis maximizes the number of times you appear in organic search queries. Our SEO team begins by reducing loading time, improving image quality, removing leftover template code, implementing analytics, all while improving keyword ranking. For more information and a free initial consultation, call or text @ +1 (425) 390-4738.
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Symphysis Marketing Solutions is based in Seattle & Bellevue, WA, but we offer consulting services worldwide for digital & traditional marketing strategies and tactics. Our marketing consultant team is available for digital conferences and training sessions for entrepreneurs, small businesses, and enterprise companies.