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For Owners & Entrepreneurs

Marketing Tools & Tips

July 29, 2020
Common Mistakes Startups Make When Building A Pitch Deck, And How to Avoid Them

Some of the common mistakes that were mentioned by investors during a pitch deconstruction conference I attended, hosted by The Seattle Angel Conference.

July 23, 2020
SSL For Dummies

What The Hell Is SSL - And Why Should I Care? SSL (or, more accurately, TLS, but more on that in a bit!) is a very important tool in the world of internet security. Even if you’re not aware of what SSL is or its influence on your browsing habits, you have no doubt noticed […]

December 17, 2019
How to Use Email Marketing for your Business

Email marketing may seem archaic, but it's still an invaluable technique to retain customers and increase your return on investment.

August 31, 2019
Tools and Strategies for Keyword Optimization 2020

Search Engine Optimization is one of the most important marketing strategy for businesses. As such, Keyword optimization still stands as an integral ranking factor of SEO. This article walks you through the basics of keyword optimization as well as the best and most effective types of keyword optimization to increase search rankings. Content: What is […]

August 24, 2019
Market Segmentation as a Marketing Strategy

Market segmentation is one of the initial marketing strategies that ensure a smooth and actionable flow of marketing decisions in your business. This article guides you through the basics of market segmentation as well as provides tips and strategies for its successful implementation. Contents: What is Market Segmentation (with examples of marketing segmentation)? The importance […]

August 17, 2019
SEO Web Development Checklist 2020

Search Engine Optimization (SEO) is one of the most crucial online marketing strategies in 2019. However it can be a really hectic and challenging process without proper preparations. Below is our top picked SEO checklist for launching a successful website in 2019. Contents: The Importance of Search Engine Optimization in 2019 Simple yet effective 10 […]

August 10, 2019
Marketing Strategies and Tools for Small Businesses

We have written about various marketing strategies and tools in our previous articles, however there are certain distinctions when it comes to marketing for small businesses. These may be budgeting limits, limited area of operations, and difference in targeting and potential market. This article specifically guides you through marketing strategies and techniques for small businesses. […]

August 3, 2019
Planning & Managing a Successful Marketing Campaign

Marketing is an ever-changing and tedious process, however it is impossible for a business to gain Goodwill and Brand Recognition without proper marketing. Marketing is essential for gaining a competitive advantage. Planning and running targeted campaigns stick with the customer and drive them towards your brand. This article provides a beginner’s guide for creating and […]

July 27, 2019
Best tools and Strategies for Marketing Research 2019

A lot of research and evaluation work goes into running a successful marketing campaign. From targeting to keeping up with the industry’s trends, it is necessary to do proper research before launching a campaign. There are certain tools and methods to help with that. We have presented our top picks for best marketing tools in […]

July 20, 2019
Search Engine Optimization Vs Search Engine Marketing (SEO vs SEM)

We have talked about Search Engine Optimization in our previous blogs, but SEO is simply a part of the bigger Search Engine Marketing (SEM), which includes direct paid methods to increase search ranking. This article goes through the various components of Search Engine Marketing and also differentiates it with Search Engine Optimization. Contents: What is […]

July 14, 2019
Best Paid and Free SEO tools in 2020

Online discoverability is one of the most important marketing requirements in 2020. Not only does it help build goodwill of the firm, but maintaining an online presence has become a survival necessity for any business in 2020. Search Engine Optimization is one of the most popular marketing strategies for generating organic audience for your online […]

May 4, 2019
How to Use Marketing Mix (The Four P's of Marketing)

Formulation of a strong and successful marketing plan is of utmost importance for any marketing campaign to be a success. Marketing mix is a tool used to formulate such strategies that yield all-round, long term results. Contents Marketing Mix: Definition and Importance The Four P's of Marketing The Marketing Process (How to use Marketing Mix […]

April 27, 2019
The Four Major Types of Market Structure

One of the more important elements to building a company is to know what type of market structure you're looking to build. Alongside your Industry Analysis, identifying your market structure can help you better understand the basics of your marketing strategy, who your competitors are, and what made them successful in your industry. Contents What […]

April 20, 2019
The Importance Backlinking in SEO and how it is relevant in 2019

Marketing these days is heavily reliant on social media, networking, and the internet. One of its popular aspects is Search Engine Optimization, which is governed by its own tactics and strategies. One of the most important aspects of SEO is Link Building. For a more details on SEO, visit our Search Engine Optimization article. What […]

April 7, 2019
How to Conduct Competitor Analysis to Gain a Competitive Advantage

Competitor Analysis is the process of finding out who your industrial competitors are, evaluating their working and policies, and comparing them with yours so as to gain a strategical advantage. In a world of ever-growing cut-throat competition, analyzing competitors and their strategies is very important to gain a competitive advantage. What is competitor analysis? The […]

April 1, 2019
The Basics of Industry Analysis: How to start strong in your ideal industry

Business Planning is the most important factor to consider for launching a successful startup business. Industry Analysis is that part of business planning which deals in determining which sectors of the market (industries) you will be dealing in. This brief article explains the basics of Industry Planning with a beginner’s in-depth approach. What is Industry […]

March 3, 2019
Targeted Marketing, Understanding the basics

Identifying and carefully implementing your targeted marketing strategy is one of the most important success factors for any business. This article takes a brief look at the concept of Targeted Marketing, describes the targeted marketing process, and provides tips on finding your ideal market. Contents What is Targeted Marketing? The Targeted Marketing Process: STP (Segmentation, […]

February 25, 2019
Types of Advertisement

Contents: Definition and Importance of Advertisement The Three Major Advertisement Media How to Target your Ideal Market. Conclusion Footnotes Definition and Importance of Advertisement Advertisement is a part of the promotion mix(1), along with variables such as PR or Personal Selling (Door-to-door selling), which aims at informing customers and inducing potential customers to purchase a […]

February 18, 2019
The Importance and Essentials of Startup Marketing

When every market form seems to have taken a cut-throat form of competition, marketing for a startup is more hectic and trickier than ever. This brief article outlines the importance of startup marketing, as well as tips on how to start a successful marketing plan. The following queries are tackled in this article. The importance […]

February 11, 2019
The Basics of Search Engine Optimization (SEO)

In a society where markets are driven primarily by customer convenience and online discoverability, Search Engine Optimization (SEO) is an important brick in building a successful brand and driving traffic to your website. This brief article from our "Marketing How To" series takes a beginner’s in-depth look at the basics of SEO and tips on […]

February 4, 2019
Branding and its role in Marketing

The concept of branding is a tricky one and could easily be confused with other aspects of marketing such as Advertisement and Trademarking. This brief article explains the definition of Branding along with its importance, what makes a "good brand," and emphasizes the need of a good branding strategy. The following questions are addressed in […]

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Symphysis Marketing Solutions is based in Seattle & Bellevue, WA, but we offer consulting services worldwide for digital & traditional marketing strategies and tactics. Our marketing consultant team is available for digital conferences and training sessions for entrepreneurs, small businesses, and enterprise companies.

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