The recent WooCommerce update to version 8.5.0 has led to critical errors on WordPress websites, causing inconvenience for both site admins and users. This article aims to shed light on the issue and provide a solution for those facing challenges with the latest update.
Understanding the WooCommerce Update Critical Error on WordPress Problem:
Reports have surfaced regarding the WooCommerce 8.5.0 update causing critical errors that restrict site admins from accessing the WordPress edit page. Additionally, users are encountering difficulties with payment-related functionalities, such as cart and checkout processes, leading to a frustrating experience.
The Solution:
Downgrading WooCommerce to Version 8.4.0 To address these issues, site admins are advised to downgrade their WooCommerce plugin from version 8.5.0 to the stable version 8.4.0. This article by Kinsta gives a great set of instructions for how to downgrade the WooCommerce plugin. The downgrade process involves a step-by-step guide to ensure a smooth transition and the restoration of website functionality.
Seeking Professional Assistance:
For those who find the downgrade process challenging or have other website and development needs, Symphysis Marketing Solutions offers expert assistance. Our team of skilled professionals is well-equipped to tackle a variety of website-related issues, ensuring that your online presence remains seamless and user-friendly.
Why Choose Symphysis Marketing Solutions?
Expertise: Our team comprises experienced professionals with in-depth knowledge of WordPress and WooCommerce.
Timely Support: We understand the urgency of resolving website issues promptly, providing timely assistance to minimize disruptions.
Comprehensive Solutions: Beyond WooCommerce downgrades, we offer a range of services, including website development, maintenance, and customization.
Conclusion:
In the ever-evolving landscape of website development, occasional challenges are inevitable. The critical errors stemming from the WooCommerce 8.5.0 update serve as a reminder of the importance of strategic updates and professional assistance. Symphysis Marketing Solutions stands ready to address these challenges and more, ensuring that your online presence remains robust and effective.
For immediate support or to inquire about our services, contact us.
Search Engine Optimization is one of the most important marketing strategy for businesses. As such, Keyword optimization still stands as an integral ranking factor of SEO. This article walks you through the basics of keyword optimization as well as the best and most effective types of keyword optimization to increase search rankings.
Content:
What is Keyword Optimization?
Importance of Keywords in SEO
Best Tools for keyword optimization
Best tips and strategies for Keyword Optimization
Conclusion
What is Keyword Optimization?
Keyword Optimization can be described as the process of researching, structuring, analyzing, and implementing the best and most relevant keywords to your website to increase its search rankings. Keyword Optimization helps search engines decide if your website content is relevant to a search query. Search engines reference the usage of the specific keywords searched for against the content on your website and others like yours to determine each website's position on the search engine results.
The process starts with keyword targeting. This is the practice under which you research what keywords are used most frequently by your target customer base to search for relevant products/services or content that your website is offering. Afterwards, comes the on-page SEO step of writing valuable content rich with keywords. These keywords should be relevant to what your customers are actually searching and should be kept to a reasonable level. Spamming keywords is frowned upon by search engines and may reduce the visibility of your website. For example ‘Marketing firm in Seattle’ carries the following keywords relevant-
(Source: Keywords Everywhere
extension for Chrome)
You should focus on using these and other relevant
keywords for searches related to ‘Marketing firm in Seattle’.
Importance of Keyword Optimization in SEO
Keywords optimization helps boost your organic traffic and search ranking. SEO is one of the greatest marketing tools of the digital marketing age. It not only it helps you connect with more potential customers, it also provides a great database for information on potential customer base. Through research. you can analyze the behaviors and lifestyle preferences of your customers to modify your market campaigns and boost goodwill for your website.
Best Tools for Keyword Optimization
Answer the Public.
SEO by way of blogs and articles, answer the public allows you to find out what people are looking for so you can answer their questions
Answer the Publicis a great tool for commercial blogging and generating traffic towards your blog via keyword optimization. It is especially helpful for keywords optimization for smaller businesses which require ultra-specific keywords to rank in search engine results. When you search a topic, Answer the Public will generate a list of the most popular searches related to that subject, sorted by rankings. It's a great tool for blog keyword optimization and for finding blog topics. The platform allows only a limited number of free searches a day, so make each free search count.
Keywords Everywhere
Keywords Everywhere is an efficient keyword analysis and management tool which can be used as an extension for Chrome and Firefox browsers. Keywords Everywhere shows valuable data for your search query and related queries that may result in more keywords. This add-on provides search volume, CPC (cost per click), & competition for every keyword in the search box. It also shows what keywords your most popular competitors are using. Keywords Everywhere is also helpful for paid Search Engine Marketing campaigns and works alongside Google Keyword Planner to provide valuable data for your campaign targeting.
Google Analytics
SEO Marketing Requires Analytics tracking like Google Analytics
Google Analytics offers you the power to monitor every kind of traffic you can imagine on your website. It also offers feedback on which keywords visitors use to reach your web pages, which makes it an essential tool for traffic monitoring and content optimization.
XML sitemaps
XML site maps (with a
robots.txt file) allows and guides search engine crawlers to crawl and index
all the pages of a website sufficiently, involving sorting by keywords as well.
Hence XML sitemaps help improve search rankings by enhancing the rankings of a
website in a search result.
SERP robot
SERP robot connects directly to your website’s rankings. You can check your website’s rankings for up to five different keywords to see where your website stands. Not only that, but it allows you to check and compare with other websites’ rankings as well, making it an effective tool for competitor analysis.
Best Tips for Keyword Optimization
Focus on ultra-specific keywords for small businesses
(also known as long-tail keywords analysis). This is especially helpful for local organizations offering specific products. For example, the keyword ‘Haircut salon Greater Seattle’ is better optimized for a saloon in Greater Seattle than let’s say ‘Haircut salon’. Although these need not always be location based, for example ‘Black leather formal shoes nike at discounted price’ is another long tail keyword, emphasizing on the ‘discounted price’ phrase conjoined with ‘black leather formal shoes nike’ to make it ultra-specific.
Make sure to optimize title tags, images, and tags.
Title tags are the first thing that web crawlers as well as the traffic on your website read. Image text should be added in the alt attribute of the image as well as its file name, otherwise crawlers and search engines do not recognize images as pieces of content but simply take them as blank blocks. An image without an alt attribute is a missed opportunity for extra keywords and a potential penalty toward your site from search engines.
Focus on developing a user friendly site structure.
While keyword optimization can improve your search ranking, it is bounce rate that determines the public’s verdict on the content of your website. Bounce rate is the percentage of traffic that leaves the website after viewing only one page. Some website tend to go overboard with keyword stuffing and fail to produce on-point and relevant content. You should focus more on producing quality content over quantity so as to minimize bounce rate and cater to your traffic’s actual needs.
Decrease bounce rate by creating an organized list of keywords to improve landing page relevance.
You should pre-determine what keywords you will be using in what type of content by researching and comparing the most popular keywords in the categories. It can greatly reduce time, effort, and cost put into optimizing and researching for different pieces of content.
Audit your keywords with mobile users in mind.
Editing the contents of your website to keep up with the trends and search patterns is an excellent idea to keep up to date with the ever changing search dynamics, especially for mobile users. Nearly 60% of all search queries made on Google are on mobile devices. Moreover, data released by Google shows that a 53% of users bounce off a website if it takes more than 3 seconds to load. This shows not only the importance of loading speed optimization, but also content optimization for mobile users.
Conclusion
Google claims to have hundreds of factors when it comes to ranking. However the above listed SEO strategies and tools have proven to be repeatedly effective. It is important to stay dynamic and optimize your content as fresher ranking factors are introduced. Search Engine Optimization can be a tricky concept to understand and even trickier to tackle. However, with expert guidance it can be used to the best of your interests.
We Can help!
Symphysis
maximizes the number of times you appear in organic search queries. Our SEO
team begins by reducing loading time, improving image quality, removing
leftover template code, implementing analytics, all while improving keyword
ranking. For more information and a free initial consultation, call or text @
+1 (425) 390-4738.
Market segmentation is one of the initial marketing strategies that ensure a smooth and actionable flow of marketing decisions in your business. This article guides you through the basics of market segmentation as well as provides tips and strategies for its successful implementation.
Contents:
What
is Market Segmentation (with examples of marketing segmentation)?
The
importance of market segmentation.
Types
of market segments
The
segmentation process
Best
tips for market segmentations
Conclusion
What is Market Segmentation?
Market segmentation is the process of categorizing potential and actual customer base, into various categories such as age, sex, location, preferences, income, etc. This ensures better targeting, increased ROI, conservation of marketing budget, and aids in broadening the product range and variations.
For example, a shampoo may be sold in sachets, tubes, or bottles, targeting different income groups. Similarly, most bigger fast food chains sell various local flavors for different countries they operate in to cater to the flavor palette of the region. Selling a product with different scents, such as deodorant, is appealing to segmented market based on their preferences.
Market Segmentation clarifies your market’s needs. Targeting is where and how your budget should be applied based on the market segmentation. Segmentation is also greatly helpful for individual marketing campaigns, as it can guide you on how to apply various campaigning strategies on different demographics of customers.
Segmentation can be made on the basis of one or more of the following:
Demographic Segmentation.
This includes variables such as age, gender, level of education, level of income, family status, etc. This is the most popular type of segmentation as it helps businesses of all sizes and types to organize their audience into smaller and easier segments.
Geographic and cultural Segmentation
Geographic segmentation, when done on a wider level, becomes cultural segmentation. Geographic segmentation can consist of anything from suburban to international level. For example, larger fast food companies serve local flavors of their products in each country they operate.
Behavioral Segmentation
Behavioral Segmentation relies on learning a buyer’s existing purchasing patterns to divide them based on factors such as retailer preferences, usage occasion, purchase frequency, etc.
Psychographic Segmentation
Psychographic
Segments consists of divisions based on social or personal characteristics such
as lifestyle choices, interests and opinions, personality, values, etc.
It is important to know what your market is before deciding what part of it you need to market to and how. Conducting proper marketing and industry research with adequate research tools and strategies is the first step towards effective segmentation.
Determine on what basis you will be dividing the market.
For local businesses, smaller criteria such as demographic and psychographic data could be valuable.
Conduct online and offline research about the actual statistical distribution of your target demographic.
Next step is to gather data about your potential customer base. This can be done online or offline with marketing strategies and online tools like MyBestSegments, USA GOV statistics, or traditional questionnaires, surveys, and focus groups.
Establish your customer base.
It is best to express the number in a relative term like in percentages or a pie chart. You should focus on marketing to the segment which is most likely to purchase the products/services as initial testing.
Best tips for market segmentation 2019
Be dynamic with trends and market needs.
Segments, especially those based on behavioral and psychographic tendencies, are more likely to be dynamic in nature. It is advised that you keep updating and revising your marketing segments when necessary.
Make sure your data is measurable and comparable.
Data should be presented in relative and quantitative terms. Data from various segments should also be comparable to each other, in case the need for grouping arises. For example, if people from a different geographical location move to another place and their consumption habits are changed, the data between the two should be comparable such that now they can combined into one segment.
Be realistic about your marketing approaches towards each customer base.
It is advised to appeal to the beliefs and lifestyles of each individual segment. The customer should ideally derive a sense of belonging towards your brand, which is achieved mainly by appealing to their belief, lifestyle, and cultural choices.
Group similar segments together.
You should keep the number of segments to a number as low as possible so that the process of segmentation becomes easier and actionable. For example, suppose you have two segments with people who are interested in sports and people who are active at gyms. You can combine them under one category as people interested in physical activities.
Conclusion
Marketing Segmentation, when done correctly, could be the key to a long chain of successful and profitable marketing decisions and increased ROI. Not only does it help target your customer base, but helps in every aspect of decision making for your business. Therefore it often becomes important that all personal and professional efforts are put into its planning and execution.
We
can help!
Symphysis believes in marketing from the ground up. With our team of dedicated experts we can help in locating your ideal market, segmentation, campaigning, search engine optimization, and creating your own successful brand. For more information call or text @+1 (425) 390-4738 for a free initial consultation
Search Engine Optimization (SEO) is one of the most crucial online marketing strategies in 2019. However it can be a really hectic and challenging process without proper preparations. Below is our top picked SEO checklist for launching a successful website in 2019.
Contents:
The Importance of Search Engine Optimization in 2019
Simple yet effective 10 point SEO checklist for launching a website in 2019
Conclusion
The Importance of Search Engine Optimization
The importance of SEO can be determined in terms of discoverability and Goodwill. Given the cut-throat competition these days, it has become a necessity to stay current in every aspect of business to increase your brand’sgoodwill and gain a competitive advantage over other businesses in the industry. It is very effective when it comes to boosting your organic revenue since it drives more potential customers towards your brands via search results.
10 point SEO checklist for launching a website in 2020
1. Install Google Search Console and Google Analytics on your website to track performance.
Google Search Console Webmaster Tools for Search Engine Optimization
Google Search Console (formerly Google Webmaster tools) allows users to check indexing status and optimize visibility of their websites. It measures your site’s search and ranking performance and suggests methods to improve these metrics.
Google Analytics is Google’s free reporting marketing tool that monitors and reports in-depth data about the traffic on your website. It measures things like age, gender, interest, device and location of your audience. It also provides reports on bounce rate (the rate that measures the percentage of people leaving your website after visiting one page) and suggests ways to address the issues leading potential customers to leave the site.
2. Make sure to polish your landing pages.
Landing pages are the pages that show up on Google’s search results when someone conducts a search. A landing page is the first page a user visits on your site, so it needs to lead the user toward your desired page or action.
In the previous point I talked about bounce rate. Google lists it as one of the most important ranking factors, among other things. It is very important to have an interactive and user-friendly UI (User Interface) to keep users your website for a longer period of time. It's also important to link your pages to create a web of connections that lead your users throughout your website to increase the time on site.
3. Reduce Load Time
Perhaps the biggest factor when it comes to bounce rate is loading time. Studies have shown that people do not wait more than 10 seconds for a web page to load before leaving a website. Moreover, data released by Googleshows that 53% of mobile users leave the site if it takes more than 3 seconds to load. Therefore, it is important to reduce loading time by methods such as image optimization, removal of leftover code, cutting down on external scripts, making use of caching systems, etc.
4. Optimize loading time and landing pages for mobile devices
Approximately 60% of all Google searches are conducted on mobile devices. Google also claims to place mobile compatibility as one of the major SEO ranking factors. The length of time users wait for a page to load is reduced on mobile devices compared to computers, hence it is necessary for a website to be compatible for mobile devices and maintain an attractive mobile interface.
5. Follow the proper keyword research and target highly specific searches
Every search consists of keywords that (hopefully) link the user to relevant information. For new websites it is advised to focus on more specific keyword strings (also called long tail keywords). These are the strings of words that direct users who are looking for something very specific to your website. This ensures improved targeting and is cost efficient.
For example, an article about your product could include terms like "Where to buy..." or "...in Seattle" to rank higher in searches using those specific keywords.
Check out our list of best free and paid SEO tools to learn how and where to conduct keyword research.
6. Link to relevant internal and external webpages in your content.
On page optimization includes factors such optimization of title tag, meta description, image optimization, URL optimization, keyword optimization, and Backlinking.
Title tags should be short and to the point. All sources will tell you a different number, but search engines may not read past 50-60 characters or around 9-12 words of the title tag. Your main keywords should be at the beginning in case the end of the title is not read.
Meta description is the small block of text that appears beneath the title of your page on a search engine result. Search engines read this, but so does the consumer. Together, relevant titles and meta description should guide users to your link over another web page.
Image Optimization is the process of using appropriate file types, sizing images appropriately, and filling out the meta information for the image to reduce load time and bounce rate. Search engines like to deliver relevant information quickly, so a page with a faster load time with the image alt tags filled out may outperform its competitors.
URL optimization should follow the format of website/category/relevant webpage. For example the URL for Wikipedia’s webpage on Marketing Strategy is https://en.wikipedia.org/wiki/Marketing_strategy, simple yet comprehensive.
Keyword Optimization in on-page SEO refers to writing content with well-researched keywords that are relevant to the contents of your website. Search engines will rank your website higher if your page contains relevant information to the search, especially long tail keywords.
Backlinking is still one of the most important SEO ranking factors. Linking back to credible sources helps Google crawler find your site as well, creating a web of content search engines can connect and learn from. It also increases your chances for getting linked back from other websites as it makes it easier to find your content. You should link your own and others' sites whenever it is relevant.
8. Focus on local ranking factors for small and medium businesses.
For a website interested primarily in local targeting, local targeting factors such as long-tail SEO, local link-building, Google reviews, locality based bounce rate, etc. should be given priority.
Neilsen MyBestSegments is a brilliant and creative tool for medium and small scale enterprises. You can analyze a local area’s consumption habits and demographic details, along with shift in consumption habits and trends as well. It is good for launching a targeted marketing campaign locally. It can also be helpful for competitor analysis to a great extent.
9. Add a robots.txt file to your website and maintain a XML sitemap
Robots.txt file is how Google crawler finds and lists a site. It tells crawlers what to list and what not to list. Google ranks web pages and not just websites. XML sitemap becomes relevant here because it is essentially a directory of all the pages on a site. It makes it much easier for crawlers to find out your website and rank your pages accordingly.
10. Produce relevant and quality content.
Now that you have managed achieved a click to your landing page, the next important step is to keep the user there to improve your bounce rate. Even if the user doesn't make a purchase, their time on page is valuable and could result in higher search engine ranking.
To keep a user on your page you must offer them superior value via your blogs, offers, etc. A user isn't going to stay on a page for very long if it isn't offering something of value.
Especially if you are blogging and/or producing content, it is necessary that the keywords that lead to your site are relevant to the actual search queries of your audience and are not simply a case of keyword stuffing. In any case, Black Hat SEO is not recommended since Google is vigilant about SEO tactics that try to cheat the system and will penalize your site if need be.
Conclusion
Google claims to have hundreds of factors when it comes to ranking. However the above listed SEO strategies and tools have proven to be repeatedly effective. It is important to stay dynamic and optimize your content as fresher ranking factors are introduced.
Search Engine Optimization is a lengthy process that never really ends. However with expert guidance it can be used to the best of your interests.
We Can help!
Symphysis maximizes the
number of times you appear in organic search queries. Our SEO team begins by reducing
loading time, improving image quality, removing leftover template code,
implementing analytics, all while improving keyword ranking. For more information
and a free initial consultation, call or text @ +1 (425) 390-4738.
We have written about various marketing strategies and tools in our previous articles, however there are certain distinctions when it comes to marketing for small businesses. These may be budgeting limits, limited area of operations, and difference in targeting and potential market. This article specifically guides you through marketing strategies and techniques for small businesses.
How isMarketing for small businesses different from other types of marketing?
Best marketing tools for small business.
Online marketing for small business.
Conclusion
How isMarketing for small businesses different from other types of marketing?
These are important in cases of all large, medium, and small enterprises. However there are some crucial difference when it comes to actual marketing between small and medium, and large enterprises. These include:
Type of capital and sources of funding. Larger enterprises usually involve some form of equity or shared funding, including large partnerships. However small enterprises often consist of a single main owner and assets belonging to the single owner. Therefore small enterprises face a limited budgeting issue when it comes to making investment decisions.
Ownership and decision making. Major enterprises are usually owned by equity distribution or some form of large partnerships and are controlled by a board of directors. Small enterprises usually comprise of a single owner or a small partnership. Therefore while there is a comparative shortage of capital, they triumph at quick decision making and therefore have a higher flexibility when it comes to making decisions in response to the changes in the marketing/ industry trends.
Area of operation. Small businesses have limited area of operation, therefore marketing strategies such as targeting and advertising become relatively easier and cheaper. There is also a vital role of word of mouth marketing when it comes to marketing for small enterprises. Goodwill is geographically limited, therefore it is important to maintain a modest social presence.
Best marketing tools for small business.
Here is our list of top picks for best online and offline marketing tools for small businesses. Click herefor a more comprehensive list of marketing tools.
Nielsen MyBestSegments. Neilsen MyBestSegmentsis a brilliant online marketing research tool for medium and small scale enterprises. You can analyse a local area’s consumption habits and demographic details, along with shift in consumption habits and trends. It is good for launching a targeted marketing campaign locally. It can also be helpful for competitor analysis to a great extent.
USA GOV statistics . USA GOV statistics culminates data released by Federal Agencies on various topics such as agriculture, education, transportation, energy, etc. It can be used for geographical targeting and modifying marketing tactics as per industry needs. It is a good tool for local targeting as it conveys reliable official data.
Business Cards. Investing in businesses cards is a must for small business. Small business need to establish connections. In case you meet people with potential growth opportunities and lucrative deals providing business cards is a cheap and professional way for conveying your presence in the market.
Direct mailing. Maintaining a local mailing list can be a really effective tool when it comes to marketing for small businesses. It is important for small businesses to attract new customers, but it is way more important to maintain their established customer base. Therefore a mailing list for subscribers with mails regarding updates to the business and discounts/offers can go a long way in keeping your customer base satisfied. However spamming must be avoided as no one likes junk mail.
Sales Promotions. Sales promotions differ from advertisement in the sense that they do not promote the product itself, but include some extra benefits with the sale of the product. For example schemes like BOGO (buy one get one), discount on higher quantity of purchase, lucky draws with purchases, free shipping, etc.
Engagement, Not Aggressive Selling. Aggressive Selling, focusing on immediate sales by advertisement rather than building up a customer base, usually only works to increase sales in the short term. It is a huge obstacle for a firm looking to acquire market share from an established market. Customer Engagement on the other hand is an essential. As is evident by the ever growing need of a good Customer Support, engagement and reliability on the organization from the customer’s side helps build the brand, occasionally faster than any other marketing method.
Online Marketing. Some small businesses are often cynical about the importance of online marketing given the differences audience scale at a local level. However given the state of marketing dynamics and a customer base driven primarily by online reassurance, it has become important for every kind of business to maintain an online presence. According to a study conducted by GE capital retail bank,87% of customers who shop locally prefer to research their choices online before making a decision. This makes it essential for your brand to be visible online.
Branding. Branding, even locally, goes a long way for business growth and development. Especially for a business dealing in generic or everyday use products, brand distinction and goodwill helps a lot in acquiring a competitively greater market share.
Online marketing for small business.
Online marketing is a modern day competitive necessity. Even for small businesses, it has become important to maintain a stable digital presence. With advertising services like Facebook’s local market listing, it has also become easier to target and advertise specifically to your ideal potential customer base.
Apart from online advertisement, there are two other major online marketing strategies: SEO and Social media.
Search Engine Optimization is a sequence of strategies and methods used to by a website so as to increase its search ranking. For example, an owner of a bakery in Seattle would optimize their website content to appear in searches for "Bakery in Seattle." There are various methods and techniques of search engine optimization listed in ourdetailed articleSearch Engine Optimization.
Social Media is another excellent way to maintain an interactive customer base. Posting about current trends and connecting to your customer base online can help improve your business’s goodwill and even attract more customers. You can also use it for sales promotions or Pay Per Click (PPC) advertisement.
Conclusion
The most important points are to understand the dynamic of your local market, change and accustom to the needs of your audience as necessary, offer products of some customer value, and market to potential buyers only. Do not let the failure stories discourage you since entrepreneurship is all about facing and beating challenges. Once you understand what works for your market, marketing strategies become clearer. However in case of higher growth prospects and more complex market structures, professional assistance is recommended.
We Can Help!
Symphysis specializes in market structure and strategy. Every day we meet clients from around Greater Seattle for one-on-one training and consultation. Our marketing services extend to businesses of all sizes, family and enterprise. For more information, call or text @ +1 (425) 390-4738.
Marketing is an ever-changing and tedious process, however it is impossible for a business to gain Goodwill and Brand Recognition without proper marketing. Marketing is essential for gaining a competitive advantage. Planning and running targeted campaigns stick with the customer and drive them towards your brand. This article provides a beginner’s guide for creating and running such campaigns.
Contents
What is a Marketing Campaign?
The Marketing Checklist.
Where to run a marketing campaign.
Tips to ensure the campaign’s success.
Conclusion
What is a Marketing Campaign?
A marketing campaign is a sequence of promotional activities that a business undergoes to achieve a particular goal. Therefore it is different from marketing in the sense that while it implies all aspect of marketing, it is a goal-oriented and temporary strategy to boost your customer base, such as discounting, sales promotion, or an advertisement campaign. It can also be of various forms depending on the needs of the business.
Throughout the course of running a business, a brand may try out many general and specific marketing campaigns. Each one’s length and budget depends on the business’ current needs. Therefore certain temporary and long term variables need to be considered before launching a campaign.
The Marketing Checklist.
The following are certain perquisites to ensure a successful and profitable marketing campaign:
Industry analysis
Industry analysis is the process of analyzing various aspects of an industry, such as where your business fits in into the market, its growth and profit potential, the state of competition, what marketing tactics are useful for the product line, etc. It is essential since it defines the potential liquidity, solvency, and profitability for you and your competitors in the industry. It focuses on analyzing market trends and therefore also helps your business prepare for any future shift in economic patterns of the market.
For detailed information on Industry Analysis click here.
Competitor analysis
Competitor Analysis comes after Industry Analysis, which establishes which industry you will be competing under. But while Industry analysis is more generalized, competitor analysis focuses more on how the existing firms in the industry function, as well as any potential firms joining. It focuses on analyzing your competitors’ producing, distributing, and marketing strategies and narrowing down which ones would work best for you.
For detailed information on competitor analysis click here.
Structuring
A strong structure is essential for good management and budgeting. Decide on what platforms you will be advertising through (social media networks, billboards, SEM, etc), what promotional methods you will be using (advertising or discounts or lucky draws or a combination of these and more), and for how long the campaign will run. In this step you also define the reasons for the campaigning, that is why are you running the campaign in the first place. For example, campaign goals could be clearing up excess stock or increasing traffic on your website.
This campaign
duration can vary as well, such as it may be for a specific time period or
until certain quantity of sales is made.
Targeting
Targeting is the most important perquisite for any kind of marketing. It is advertising and promoting your product or service to a particular and predefined set of customers, who are the most likely to purchase the product. It ensures your promotional efforts reach only those who are most likely to buy the product, therefore generating more sales and increasing return on investment.
For more details and tips on targeting click here.
Resourcing
Resourcing is calculating and defining how much your marketing budget is and where it will be spent. It’s an extension to structuring which emphasises on assignment, such as where your funds will be spent, who will be running each aspect of the campaign, how much time will each resource (monetary, human, or other) spend on the campaign, etc. It is important to assign human resources who are experienced in their particular fields to manage a large campaign.
Budgeting
While budgeting is a common term, it is a game changer when it comes to marketing budget decisions. There are a lot of factors that go into budgeting for a campaign, like time period (structuring), demographic based distribution (targeting), where you will be advertising and to how (resourcing), etc. It is the process of assigning and defining the funds towards a particular variable of the campaign.
Where to run a marketing campaign.
Now that you have checked all the perquisites, comes the step where you have to decide where, how, and when you will be running the campaigns. This can be derived through industry and competitor analysis, based on what form of media distribution works for firms like yours.
The PESO Model
No, we aren't referring to the currency of Mexicao, we're talking about a common approach to marketing reach. PESO (Paid, Earned, Shared, Owned) is a model for how you should organize your outreach opportunities. Below we will break down the PESO acronym and explain what each means, and a little on how to use them. These are typical marketing channels where your campaign can be promoted.
Paid: Display and Billboards advertisement, Pay Per Click (PPC) marketing, paid influencers, Sponsorships, etc.
Earned: PR and marketing, Media Coverage, etc.
Shared: Word of mouth marketing, Social media presence, forums and referrals.
Owned: Marketing on your own blogs and websites, your social channels, newsletters and email campaigning.
A company may choose any combination of the above depending on the campaign’s goals. However it is important to be dynamic and change according to the need of the environment. Some important management efficiency based factors come into play. These are-
Make A Checklist.
Use the campaign checklist. It is important to have a structured and laid out plan before starting.
Prepare To Pivot
Your campaigns must be dynamic and ready to shift course at a moments notice. The realm of marketing is ever changing and you don't want to be caught with an outdated strategy. Some of the worlds most successful brands have come out of campaigns that were quick to make a pivot. This might be an essential element of survival for your company, campaign, or content in general.
Agile Decision Making
Be quick in decision making. It goes without saying that quick and effective decision making is one of the most important building blocks of a marketing campaign. In the case particular marketing strategies are not working out, you should be vigilant enough to either change structures and redefine the campaign depending on the specifics of the campaign.
Keep track of performance. Midway evaluation is also one of the important strategies. You should maintain a journal recording day to day, or even hour to hour performance of your business, defining variables such as what time does the campaign work best, what kind of people it is most likely to affect, how much you are spending for each aspect, etc.
Conclusion
A marketing campaign is a temporary project aimed at boosting business sales, however a successful campaign can help grow a business exponentially. That is why successful companies run a plethora of specific campaigns throughout the year. It often becomes important that all personal and professional efforts are put into its planning and execution.
We
can help!
Symphysis believes in marketing from the ground up. With our team of dedicated experts we can help in locating your ideal market, segmentation, campaigning, search engine optimization, and create your own successful brand. For more information call or text @+1 (425) 390-4738 for a free initial consultation.
A lot of research and evaluation work goes into running a successful marketing campaign. From targeting to keeping up with the industry’s trends, it is necessary to do proper research before launching a campaign. There are certain tools and methods to help with that. We have presented our top picks for best marketing tools in 2019.
Content:
Why marketing research is crucial for your business
Top ten best marketing tools in 2019
Conclusion
Why marketing research is crucial for your business
In our previous blog best free and paid SEO tools 2019we listed our picks for best SEO tools in 2019. While SEO has become an integral part of marketing, marketing research still stands its own ground. Marketing is a much wider and dynamic concept than SEO. It involves researching not only to generate traffic and build an online audience, but also to keep up with industrial and competitive dynamics. It is also crucial in building your brand, as it is with marketing that most initial B2C (business-to-customer) interactions occur.
These marketing research tools will present better potential customer base data, so as to facilitate targeting and ensure efficient use of your marketing budget.
Top
ten best marketing research tools and strategies in 2019
American Fact Finder
American fact finder is a tool which can be used for general census collection as well as for targeting. Its filtering service allows you to sort out data by age, sex, race, location, etc. It provides the data about the following.
One of the most popular and renowned marketing tools in our list, SurveyMonkey can be used to create and conduct online surveys. These can be generic or specific depending on your need. While they offer a free package as well, much better targeted and in-depth, and long term surveys can be conducted by subscribing to their premium packages.
Survata is a paid form-building website with a twist. After you have finalized a survey form, their employees can (for a small fee) analyze the questions and provide feedback for targeting and industry/market relevance.
Make My Persona is a creative targeting tool that generates a persona for your potential customer. They create semi-fictional profiles about your potential buyers using real market and industry data. It inputs your existing customers to provide an ‘ideal’ image of the potential buyer.
Neilsen MyBestSegments is a brilliant and creative tool for medium and small scale enterprises. You can analyze a local area’s consumption habits and demographic details, along with shift in consumption habits and trends as well. It is good for launching a targeted marketing campaign locally. It can also be helpful for competitor analysis to a great extent.
Userlytics offers a beta testing platform to test any kind of media, from videos and banners to apps and websites. It records and shows beta users’ interactions- what they interact the most with and how long, including a screen recording feature for videos. Their pricing starts at $2900/year.
Pew Research Centre is a comprehensive online marketing tool that provides data on various topics like marriage statistics, immigration statistics, social media usage, demographic distribution, device based ownership, etc. It provides all these tools for free with a user friendly interface and relevant charts for visualization.
The official Government statistics website culminates data released by Federal Agencies on various topics such as agriculture, education, transportation, energy, etc. It can be used for geographical targeting and modifying marketing tactics as per industry needs.
So far we have talked about online marketing strategies, however certain offline methods can be really useful for marketing research as well. While these tools showing data about customer behavior are useful, they may not represent the full extent of the data at times. Therefore, some businesses may prefer more personal research.
In-person surveys are one of the most popular of such methods. One can ask people from a locality to answer survey questions on streets or organize focus groups. A focus group is a great tactic to assemble a group of individuals to share their opinions and answer questions about certain topics like consumption habits, preferences, criteria for choosing one product over another, etc.
Conclusion
Proper research is essential for any successful marketing campaign. Therefore it is always advised to conduct and invest in proper researching beforehand. Once you have become accustomed to the industry, you can use these tools for a significantly improved campaign. However, it is recommended to get expert help for professional marketing.
We can help!
Symphysis believes in marketing from the ground up. With our team of dedicated experts we can help in locating your ideal market, segmentation, search engine optimization and create your own successful brand. Call or text @+1 (425) 390-4738 for a free initial consultation.
We have talked about Search Engine Optimization in our previous blogs, but SEO is simply a part of the bigger Search Engine Marketing (SEM), which includes direct paid methods to increase search ranking. This article goes through the various components of Search Engine Marketing and also differentiates it with Search Engine Optimization.
Contents:
What is Search Engine Marketing?
Difference between Search Engine Marketing and Search Engine Optimization (SEO vs SEM).
Tips for an optimal Search Engine Marketing plan.
Conclusion
Footnotes
What is Search Engine Marketing?
In our previous blogs we have covered the basics of Search Engine Optimization and various SEO tools to help increase your Search Engine Result Page (SERP) ranking. However, SEO stands merely as a part of the greater Search Engine Marketing.
Search Engine Marketing aims to increase your search engine ranking by organic and paid methods. This is in hopes of increasing traffic to a specific website or web page, depending on the search result and/or the parts of the website advertised on the search engine.
Pay Per Click (PPC) is the most popular method of Search Engine Marketing. Under this, search engine marketing tactics like Google Ads target specific pre-selected search queries. For example, if you search ‘ipad’ on Google, the top results often have an ‘Ad’ tag along them. Those are websites targeting the search ‘ipad’ from Google Ads(1). Now, under PPC method, a part of the advertiser’s budget will be cut every time the link advertised is clicked, corresponding to that particular search query.
Difference between Search Engine Marketing and Search Engine Optimization (SEO vs SEM).
While SEO aims at increasing organic traffic by unpaid or indirectly paid methods and strategies (such as SEO tools(2)), Search Engine Marketing is mainly about researching, budgeting, and managing Search Ad campaigns which aims at drivingpaid traffic to your website. This difference between the nature of traffic (organic vs paid) stands as the main point of differentiation between the two. Some other differences are:
SEM results offer certain paid extensions, such as contact number and direct links to other pages on the website, while SEO only shows a website’s homepage or a certain page as determined by the search keyword(s) and other SEO ranking Factors(3).
SEM results have an ‘Ad’ tag along them while SEO don’t. This is to ensure transparency and to differentiate organic SEO results from advertised ones.
SEM strategies ensure immediate rankings, while SEO strategies are time consuming and long-term. SEO requires checking a long list of ranking factors before a particular site’s links are shown highly on the results page. However with SEM you can directly put your web page(s) at the top of a search result.
SEM ensures a more specified and direct targeting. Tools
such as Google Ads let you specify what kind of audience you want your SEM
results to be shown to. These not only involve keywords, but also the audience’s
personal data such as age bar, gender, interests, and location.
Tips for an successful Search Engine Marketing plan.
Search Engine Marketing campaigns require a comprehensive, well-researched, budgeted, and formulated plan to be successful and generate adequate traffic. Here are some of our tips for an optimal SEM campaign:
Invest in Keyword Research. While you can target audience based on other factors (which would mostly be the predefined target audience for your products/services), the ultimate deciding factor for landing page is keywords. Tools such as answer the public can be really helpful with those. However if you are planning for an all-in comprehensive SEM campaign, we would suggest go for one of the ‘pro’ research sites such as wordtracker.
Keep track. Maintaining a daily journal for traffic corresponding to each keyword campaign is a good start to know what works and what does not work for your business.
Maintain a landing page with adequate design and simple UI. After landing a user on your page, the next step is keeping them there. This can be achieved by maintaining a well-designed landing page without leftover code, reducing load time, and designing an simple, user-friendly interface. Make sure to run all the necessary checks on those pages before putting them up for advertisement or you may waste your time and money.
Implement Ad extensions for a user-friendly experience. Ad extensions show multiple clickable pages under one advertisement relating to a particular search. This is could be really convenient to the user as they could click directly on the desired page, generating traffic to that page directly. You can also list your contact info or a call out with extensions to increase conversions.
Use tools and strategies to help improve the campaign. Going into a SEM campaign without proper research and SEM strategies is not likely to produce high results. Therefore we would recommend going through various SEO/SEM tools to help with campaign management and research so that you could make most out of your SEM plan. You can find a full list of best free and paid SEO/SEM tools here.
Conclusion
Search Engine Marketing strategies are of great importance since maintaining a dynamic online presence has become a competitive necessity these days. With such high competition, it can be really challenging to work through. However with proper planning, strategies, and guidance it can surely be achieved.
We Can help!
Search Engine Optimization and Marketing can be a tricky concept to understand and even trickier to tackle. Symphysis maximizes the number of times you appear in organic search queries. Our SEO team begins by reducing loading time, improving image quality, removing leftover template code, implementing analytics, all while improving keyword ranking. For more information and a free initial consultation, call or text @ +1 (425) 390-4738.
Footnotes
Google Ads (formerly Google Adwords) is Google’s advertisement system under which one can post clickable ads corresponding to certain key words. To go to Google Ads click here.
SEO tools help improve search rankings by offering various strategies and services to work on various ranking factors. To learn more about SEO click here.
Ranking factors determine which webpage will be shown first based on a search, these include backlinking, Keyword stuffing, loading time, etc.
Online discoverability is one of the most important marketing requirements in 2020. Not only does it help build goodwill of the firm, but maintaining an online presence has become a survival necessity for any business in 2020. Search Engine Optimization is one of the most popular marketing strategies for generating organic audience for your online content, but it is useless unless done correctly with the right tools.
Content:
The basics and importance of Search Engine Optimization in 2020.
Best FreeSEO tools worth your time in 2020.
Best Paid SEO tools worth the cost in 2020.
Conclusion
The basics and importance of Search Engine Optimization in 2020
Search Engine Optimization increases search rankings. When a user does a search on any online search engine like Google or Bing, search rankings dictate which website’s content will be shown first (relevant to the search keywords). Search Engine Optimization helps increase such ranking with methods such as backlinking and Keyword Optimization so that content from your website is placed before your competitors.
The importance of SEO can be determined in terms of discoverability and Best Practices. Given the cut-throat competition these days, it has become a necessity to stay current and competitive in every aspect of business to increase your brand’sgoodwill and gain a competitive advantage over other businesses in the industry.
For more about types of SEO strategies (Black Hat vs White Hat and On-page vs Off-Page, SEO tips, and other fundamentals of Search Engine Optimization) click here
15 FreeSEO tools 2020
While paid options are often superior, for anyone starting out with Search Engine Optimization or working on a low budget, free SEO tools can be a very effective route for improving discoverability and increasing impressions. Here are our picks for the best Free SEO tools worth your time:
1. Answer the Public.
SEO by way of blogs and articles, answer the public allows you to find out what people are looking for so you can answer their questions
One of the most popular SEO tools in 2020, Answer the Public is a great tool for commercial blogging and generating traffic towards your blog via keywords optimization. It can be described as a 100 times more efficient version of Google suggestions. It lists the most popular searches about a particular topic and is a great tool for blog keyword optimization.
Forget about international competition,
small and medium businesses often require a locality-based search ranking check
among its competitors. Moz Local Listing Score does so by checking your
businesses’ search ranking in comparison to other businesses in a particular
area. It searches sites like
Foursquare, Facebook, and Google. It also shows actionable fixes for issues and
problems regarding your listing.
Google PageSpeed Insights is a tool used to optimize your speed and search engine visibility
Google claims page loading speeds are one of the biggest factors in its search rankings. They have claimed to use mobile version of the website to determine its ranking, which is where the loading issue often occurs. This tool shows you loading issues with your website, along with suggesting remedies and measures to increase loading speeds.
Use SEMrush to optimize your search engine visibility.
SEMrush offers three main plans, Pro, Guru, and Business. However there is also a free alternative, which offers limited access to almost all of its services. While it is suggested to choose from one of the above plans for medium and large businesses, its free plan can be very helpful to small businesses as well.
Use SEObility paid SEO tool to improve your search visibility.
While SEObility is a paid tool, it offers its services for limited use for free. It is mainly comprised of analysis services. These include SEO check, keyword check, Ranking check, and SEO compare.
Imrpove your SEO with Google Search Console, a free tool.
One of the Google's Webmaster Tools, Google Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results.
Imrpove your SEO with Google Analytics by tracking the way people interact with your website.
Probably the most popular free SEO analysis tool, Google analytics offers you the power to monitor every kind of traffic you can imagine on your website. It also offers feedback on which keywords visitors use to reach your web pages. It is done by a unique tracking code that Google provides to you, which can be used by pasting it into your webpages. Google can track visitor traffic and provide the metrics to you.
Moz offers many tools for Search Engine Optimization
Moz offers over fifty SEO tools under Moz Free SEO services. These include backlinking and keyword recommendations. It is a great place to start Search Engine Optimization for beginners.
Other than Moz’s range of free SEO tools, there are a number of other free SEO tools and sites online that offer great SEO support and boost. Some of our favorite free tools include:
9. Schema Creator - Create rich snippets and functionality for search engines.
10. Keyword tool - Find relevant keywords for your website.
Improve your SEO by using the right keywords, try Keywords everywhere, a Paid SEO tool.
Keywords Everywhere is an effective keywords analysis and management tool which can be used as an extension for Chrome and Firefox browsers that shows search volume, CPC, and competition on multiple websites for every keyword in the searchbox. Keywords Everywhere is also compatible with many other valuable sources such as Google Trends and Answer the Public.
While there are a lot of free SEO strategy options to choose from, those looking to focus on search engine rankings with a more serious and professional approach often prefer paid or ‘pro’ SEO tools. Here are our top picks from the paid SEO options that are worth the cost:
Ahrefs
Ahrefs is a great paid tool for SEO and best practices including backlink checking.
Ahrefs is great for analysing your competitors’ backlinks. It is the world's second largest crawler, only succeeded by Google Crawler. It is a great platform to determine where to start linkbuilding by analysing your competitors and potentially gaining a competitive advantage over them.
Raven Tools works as a culmination of various SEO services, taking metrics from tools like Majestic SEO, SEMoz, Google Analytics, Google Webmaster Tools, and Google Adwords to provide a comprehensive search ranking result.
Raven Tools also offers over two dozen SEO services including link building, content/campaign management, competitors’ link analysis, etc. It is a great tool for those looking to start getting into professional Search Engine Optimization.
As suggested by the name, Wordtracker is probably the best keyword research tools with data on over 250 million keywords in partnership with SEMrush. It has now included a ‘linkbuilder tool’ as well, which helps you find best backlinking prospects for you. It also shows competition data on how many pages are competing for each keyword and what it’s potential value is, giving a good push for competitor analysis as well.
SEO PowerSuite, like Moz, is a comprehensive SEO tool that has its services divided mainly into four branches, namely Rank Tracker, WebSite Auditor, LinkAssistant, and SEO SpyGlass. You have the option to either go for services individually or opt for an all-in-one plan as per your needs.
Rank Tracker
Supports over 300 search engines internationally. It shows website ranks from individual or grouped keywords and also suggests best keywords for optimization.
WebSite Auditor
lets you run an audit on your whole website or individual pages as per your needs. It shows errors such as broken links, duplicate content, and missing HTML elements as well as suggesting methods to fix such issues.
LinkAssistant
finds and suggests relevant and valuable link-building partners along with their contact info. It also lets to create and manage your own cloud linking directory.
SEO SpyGlass
lets you spy on your competitors’ ranking and backlinking tactics. It shows their Google PageRank and Alexa Traffic Rank, along with their anchor and title keyword density.
We have discussed its free version, but SEMrush Pro packs various advantages over its free version. It is a great tool for systematic management and observation on search rankings, especially for analytics reports about your own website’s search data, traffic, and the same about your competitors’ websites as well. It also is a great tool for comparing keywords and domains.
Buzzstream’s primary purpose is Backlinking and Link-management. It is a great tool for CRM, Link building, and Social Media management. It lets you bookmark websites, search pages for contact info, collect metrics, track Twitter conversations, and overall help with online presence management.
SEOmoz offers free service such as an Open Site Explorer to find backlinks. However, like most SEO tools it offers its premium services such as tracking ranks, analyzing social media activity, comparing backlinks among different URLS, testing a website for crawl errors, and performing keyword analysis under a pro package. It is one of the most respectable SEO tools due to its convenient and user-friendly design and effectiveness.
Quicksprout connects to Google analytics and analyzes SEO data, social mentions, pagespeed and provides recommendations for improvement based on the inputs and results generated by it.
Majestic SEO tool is a backlinking tool which lets you check a website’s citation flow, keywords, anchor text, and backlink history. It also lets you analyze you and your competitors’ backlinking background to building a better link-base.
There are a lot of other effective paid SEO strategies and tools which can be used according to your business' needs. We recommend established SEO tools such as Whitespark (another comprehensive SEO toolkit) and Advanced Web ranking which can help you grow your search ranking.
Your SEO needs truly depend on your business’ needs and requirements, its unique variables, and SEO strategies required in the particular industry. While such tools can be really effective, professional help is often recommended if you are looking to gain a competitive advantage in the industry.
We Can help!
Search Engine Optimization can be a tricky concept to understand and even trickier to tackle. Symphysis maximizes the number of times you appear in organic search queries. Our SEO team begins by reducing loading time, improving image quality, removing leftover template code, implementing analytics, all while improving keyword ranking. For more information and a free initial consultation, call or text @ +1 (425) 390-4738.
Formulation of a strong and successful marketing plan is of utmost importance for any marketing campaign to be a success. Marketing mix is a tool used to formulate such strategies that yield all-round, long term results.
Contents
Marketing Mix: Definition and Importance
The Four P's of Marketing
The Marketing Process (How to use Marketing Mix to your advantage)
Conclusion
Marketing Mix: Definition and Importance
Marketing Mix is a guide which can be used to form successful marketing strategies. It was developed to ensure an all-rounder approach before forming marketing tactics. The four Ps (Product, Price, Place, and Promotion) cover all functioning areas of a business, hence this tool helps businesses take a more comprehensive marketing approach.
It can be defined as the culmination of the major forces of market, namely product, price, place, and promotion. It helps achieve your marketing targets, as marketing mix functions as a monitoring variable to such goals by defining a table of progress, divided under relevant heads. For example, place mix can be used to monitor how far the reach of your product is physically, and how the expansion of the same is going.
The Four Ps of Marketing
Product
Product is any good that a business offers for sale, or any services it is ready, willing, and qualified to provide under such circumstances deemed contractual by expression or conduct. In other words, Product is anything, real or psychological, that a business is ready to provide for monetary gain. As a marketing Mix, Product is an essential element as it is necessary to understand the product, and therefore its market conditions for any business to go about a successful marketing campaign.
Price
Pricing decisions affects a lot of variables, from directly affecting profit margins and gains, to indirectly affecting growth, promotion, and everything up to the survival of the business. Under oligopoly market however, there is only minimum pricing liberty. Any price fluctuations and a business is bound to lose or gain customers immediately, at the price of lower sales or lower profits (respectively). Therefore a concrete understanding of the type of market along with knowledge about the industry and competition is essential before making pricing decisions.
Place
Physical availability of the product is also very important. It is basically following the concept of being ‘at the right place, at the right time’. Ideally Place Mix should define where your potential customers are most like to wander into; this includes online shopping portals such as Amazon.
Promotion
Through our previous articles we have always emphasised on the value of offering superior value as the key element of promotion. Promotion is basically a culmination of activities undertaken to acquire market share. Various methods such as advertisement, Public Relations, sales discounts, etc. are included under promotion. Promotion Mix looks to guide these activities, such that maximum ROI is obtained from the promotional efforts.
The Marketing Process
(How to use Marketing Mix to your advantage)
To form an effective Marketing Mix that suits the requirements of your business and yields maximum results, we suggest taking the initiative for careful and constructive planning. This includes the process of industry analysis (click here), competitor analysis (click here), and advertisement analysis, as well as defining your marketing goals under the subheads of Marketing Mix and keeping a maintained checklist for the same. When implying Marketing Mix as a marketing basis, you should ask yourself the following questions:
What are the products I will be dealing in? (Product Mix)
What industry will I be working in? (Promotion/Product Mix)
Who are my competitors? (Product Mix)
What are competitors marketing strategies, and what strategies work best in my market? (Promotion Mix)
How will I offer superior value to the customer in order to gain market share? (Product/promotion Mix)
How will I make sure that my good are in stock according to demand?(Place Mix)
Where should my goods be distributed so that they have maximum potential customer reach? (Place Mix)
What will I charge for the products? How will it differ from others and what are the offers/discounts/possible loses that will be collateral to my pricing decisions? (Price Mix)
Upon answering the above
questions, the best thing would be to lay down the respective goals in relevant
headings and proceed with it.
Any market form is dynamic and ever changing, therefore a limitation of Marketing Mix is rigidity. You must be prepared for such changes, expected (in accordance to past changes in the industry) or unexpected.
Conclusion
While Marketing Mix is a comprehensive marketing tactic, it has some of its flaws that should be accounted for beforehand. It is a good approach for Startup businesses (click hereto learn more about startup marketing). It should be used as a guide rather than as a rigid to-do list, describing your long term goals while dealing with variables as they come along.
We can help!
Symphysis believes in marketing from the ground up. With our team of dedicated experts we can help in locating your ideal market, segmentation, search engine optimization and create your own successful brand. For more information call or text @+1 (425) 390-4738 for a free initial consultation.
A business development firm focused on growth strategies, branding strategies, and data-driven marketing for enterprise businesses, start-ups, and small businesses.
