Blog - Symphysis Marketing Solutions

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Get news on the newest trends in the industry. Get expert guidance on starting and growing businesses, seeking funding, and marketing strategies that actually work.

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Get news on the newest trends in the industry. Get expert guidance on starting and growing businesses, seeking funding, and marketing strategies that actually work.

The new WooCommerce update 8.5.0 is causing critical errors on WordPress websites

Find out how to fix the critical error on WordPress websites caused by the 8.5.0 WooCommerce plugin update.

January 17, 2024

Resolving WordPress 6.4.1 Crash with Oxygen Builder: "There has been a critical error on this website."

Navigating the digital seas when your website is down can be daunting, and when a major update like WordPress 6.4 sends a shockwave through your online presence, it's akin to hitting an unseen iceberg. Businesses big and small have felt the sting of downtime. For instance, a survey by Wirehive found that 68% of consumers […]

November 9, 2023

How to Rebrand your Company with a New Name

A step by step guide on how to rebrand and change the name of your business the right way.

August 3, 2021

9 Ways To Find Startup Funding

Learn some additional ways to fund a start-up with very little to no capital.

November 23, 2020

Common Mistakes Startups Make When Building A Pitch Deck, And How to Avoid Them

Some of the common mistakes that were mentioned by investors during a pitch deconstruction conference I attended, hosted by The Seattle Angel Conference.

July 29, 2020

SSL For Dummies

What The Hell Is SSL - And Why Should I Care? SSL (or, more accurately, TLS, but more on that in a bit!) is a very important tool in the world of internet security. Even if you’re not aware of what SSL is or its influence on your browsing habits, you have no doubt noticed […]

July 23, 2020

How to Use Email Marketing for your Business

Email marketing may seem archaic, but it's still an invaluable technique to retain customers and increase your return on investment.

December 17, 2019

Tools and Strategies for Keyword Optimization 2020

Search Engine Optimization is one of the most important marketing strategy for businesses. As such, Keyword optimization still stands as an integral ranking factor of SEO. This article walks you through the basics of keyword optimization as well as the best and most effective types of keyword optimization to increase search rankings. Content: What is […]

August 31, 2019

What is the definition of Market Segmentation?

Market segmentation is one of the initial marketing strategies that ensure a smooth and actionable flow of marketing decisions in your business. This article guides you through the basics of market segmentation as well as provides tips and strategies for its successful implementation. Contents: What is Market Segmentation (with examples of marketing segmentation)? The importance […]

August 24, 2019

SEO Web Development Checklist 2020

Search Engine Optimization (SEO) is one of the most crucial online marketing strategies in 2019. However it can be a really hectic and challenging process without proper preparations. Below is our top picked SEO checklist for launching a successful website in 2019. Contents: The Importance of Search Engine Optimization in 2019 Simple yet effective 10 […]

August 17, 2019

Marketing Strategies and Tools for Small Businesses

We have written about various marketing strategies and tools in our previous articles, however there are certain distinctions when it comes to marketing for small businesses. These may be budgeting limits, limited area of operations, and difference in targeting and potential market. This article specifically guides you through marketing strategies and techniques for small businesses. […]

August 10, 2019

Planning & Managing a Successful Marketing Campaign

Marketing is an ever-changing and tedious process, however it is impossible for a business to gain Goodwill and Brand Recognition without proper marketing. Marketing is essential for gaining a competitive advantage. Planning and running targeted campaigns stick with the customer and drive them towards your brand. This article provides a beginner’s guide for creating and […]

August 3, 2019

Best tools and Strategies for Marketing Research 2019

A lot of research and evaluation work goes into running a successful marketing campaign. From targeting to keeping up with the industry’s trends, it is necessary to do proper research before launching a campaign. There are certain tools and methods to help with that. We have presented our top picks for best marketing tools in […]

July 27, 2019

Search Engine Optimization Vs Search Engine Marketing (SEO vs SEM)

We have talked about Search Engine Optimization in our previous blogs, but SEO is simply a part of the bigger Search Engine Marketing (SEM), which includes direct paid methods to increase search ranking. This article goes through the various components of Search Engine Marketing and also differentiates it with Search Engine Optimization. Contents: What is […]

July 20, 2019

Best Paid and Free SEO tools in 2020

Online discoverability is one of the most important marketing requirements in 2020. Not only does it help build goodwill of the firm, but maintaining an online presence has become a survival necessity for any business in 2020. Search Engine Optimization is one of the most popular marketing strategies for generating organic audience for your online […]

July 14, 2019

How to Use Marketing Mix (The Four P's of Marketing)

Formulation of a strong and successful marketing plan is of utmost importance for any marketing campaign to be a success. Marketing mix is a tool used to formulate such strategies that yield all-round, long term results. Contents Marketing Mix: Definition and Importance Marketing Mix is a guide which can be used to form successful marketing […]

May 4, 2019

The Four Types of Market Structure 2022

Contents What is a market? Monopoly Monopolistic Competition Oligopoly Theoretical Market Form: Perfect Competition One of the more important elements to building a company is to know which of the 4 types of market structure you're looking to build. Alongside your Industry Analysis, identifying your market structure can help you better understand the basics of […]

April 27, 2019

The Importance Backlinking in SEO and how it is relevant in 2019

Marketing these days is heavily reliant on social media, networking, and the internet. One of its popular aspects is Search Engine Optimization, which is governed by its own tactics and strategies. One of the most important aspects of SEO is Link Building. For a more details on SEO, visit our Search Engine Optimization article. What […]

April 20, 2019

How to Conduct Competitor Analysis to Gain a Competitive Advantage

Competitor Analysis is the process of finding out who your industrial competitors are, evaluating their working and policies, and comparing them with yours so as to gain a strategical advantage. In a world of ever-growing cut-throat competition, analyzing competitors and their strategies is very important to gain a competitive advantage. What is competitor analysis? The […]

April 7, 2019

The Basics of Industry Analysis: How to start strong in your ideal industry

Business Planning is the most important factor to consider for launching a successful startup business. Industry Analysis is that part of business planning which deals in determining which sectors of the market (industries) you will be dealing in. This brief article explains the basics of Industry Planning with a beginner’s in-depth approach. What is Industry […]

April 1, 2019

Targeted Marketing, Understanding the basics

Identifying and carefully implementing your targeted marketing strategy is one of the most important success factors for any business. This article takes a brief look at the concept of Targeted Marketing, describes the targeted marketing process, and provides tips on finding your ideal market. Contents What is Targeted Marketing? The Targeted Marketing Process: STP (Segmentation, […]

March 3, 2019

Types of Advertisement

Contents: Definition and Importance of Advertisement The Three Major Advertisement Media How to Target your Ideal Market. Conclusion Footnotes Definition and Importance of Advertisement Advertisement is a part of the promotion mix(1), along with variables such as PR or Personal Selling (Door-to-door selling), which aims at informing customers and inducing potential customers to purchase a […]

February 25, 2019

The Importance and Essentials of Startup Marketing

When every market form seems to have taken a cut-throat form of competition, marketing for a startup is more hectic and trickier than ever. This brief article outlines the importance of startup marketing, as well as tips on how to start a successful marketing plan. The following queries are tackled in this article. The importance […]

February 18, 2019

The Basics of Search Engine Optimization (SEO)

In a society where markets are driven primarily by customer convenience and online discoverability, Search Engine Optimization (SEO) is an important brick in building a successful brand and driving traffic to your website. This brief article from our "Marketing How To" series takes a beginner’s in-depth look at the basics of SEO and tips on […]

February 11, 2019

Branding and its role in Marketing

The concept of branding is a tricky one and could easily be confused with other aspects of marketing such as Advertisement and Trademarking. This brief article explains the definition of Branding along with its importance, what makes a "good brand," and emphasizes the need of a good branding strategy. The following questions are addressed in […]

February 4, 2019

Symphysis Marketing Solutions is a full-service digital marketing and web agency based out of Seattle, WA helping businesses grow with data-driven strategy and scalable marketing systems. From website design and SEO to paid ads, analytics, and branding, we build the foundations that turn marketing into measurable growth.

Marketing tips & advice for small businesses, start-ups, enterprise, & entrepreneurs.

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The new WooCommerce update 8.5.0 is causing critical errors on WordPress websites

Resolving WordPress 6.4.1 Crash with Oxygen Builder: "There has been a critical error on this website."

How to Rebrand your Company with a New Name

9 Ways To Find Startup Funding

Common Mistakes Startups Make When Building A Pitch Deck, And How to Avoid Them

SSL For Dummies

How to Use Email Marketing for your Business

Tools and Strategies for Keyword Optimization 2020

What is the definition of Market Segmentation?

SEO Web Development Checklist 2020

Marketing Strategies and Tools for Small Businesses

Planning & Managing a Successful Marketing Campaign

Best tools and Strategies for Marketing Research 2019

Search Engine Optimization Vs Search Engine Marketing (SEO vs SEM)

Best Paid and Free SEO tools in 2020

How to Use Marketing Mix (The Four P's of Marketing)

The Four Types of Market Structure 2022

The Importance Backlinking in SEO and how it is relevant in 2019

How to Conduct Competitor Analysis to Gain a Competitive Advantage

The Basics of Industry Analysis: How to start strong in your ideal industry

Targeted Marketing, Understanding the basics

Types of Advertisement

The Importance and Essentials of Startup Marketing

The Basics of Search Engine Optimization (SEO)

Branding and its role in Marketing